This is a bit of fun. What if the world’s most famous fashion houses muscled their way into the automobile industry? How would their distinctive house styles emerge on four wheels?

Of course, in real life many of the world’s top fashion designers have been invited to collaborate on design projects with motor manufacturers in the past, resulting in limited edition cars such as the Fiat 500 by Gucci; the Peugeot 205 Lacoste; the Lamborghini Murciélago Versace; the Bugatti Chiron Hermès; and the Mercedes Benz CLK 500 Cabriolet Armani – but this is an entirely fictitious set of designs.

As part of a promotional campaign to coincide with Milan Fashion Week, vehicle leasing company, Select Car Leasing has used an Artificial Intelligence (AI) platform* to create unique car designs inspired by ten of the world’s most famous fashion houses… and some of them are pretty cool!

Louis Vuitton

Louis Vuitton’s famous LV monogram is hinted at, on this AI-generated vehicle. 

Gucci

Designer Guccio Gucci’s distinctive style became one of the most recognised and respected worldwide. 

Burberry

Burberry was first established in 1856 by forward-thinking gentlemen’s outfitter Thomas Burberry. I wonder what he’d make of this futuristic car with a stylised Burberry check pattern similar to the lining of his trench coats.

Prada

Established in 1913, Italian heavyweight Prada is one of the most recognisable fashion houses in the world… if only they did cars!

Miu Miu

Miu Miu is a subsidiary of Prada. Here, the AI design-bot appears to have taken inspiration here from Miu Miu’s famous pink handbags.

Versace

Founded by the late Gianni Versace in 1978, fashion empire Versace is world-famous for its signature looks and bold designs.

Chanel

Founded in 1910 by Coco Chanel in Paris, the brand is well known for its elegance, style and simplicity. This imaginary car highlights Chanel’s signature black, white and gold colours. 

Valentino

Valentino, the Italian fashion brand that was founded in 1960 by Valentino Garavani, is well-known for its trademark “Valentino Red” colour scheme.

Fendi

Italian company Fendi, founded in 1925, is all about ‘artisanal savoir-faire, luxury and contemporary design’, according to the brand itself. While the double-F monogram isn’t obviously evident in this AI design, Fendi’s trademark yellow colour is.

Givenchy

Givenchy is a French luxury fashion house that has long dressed the most famous Hollywood A-listers, going right back to Audrey Hepburn in the 1950s.

So which is your favourite?

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* The images were created using AI platform Midjourney.

(All images © Select Car Leasing)