World of Volvo, the Swedish vehicle manufacturer’s new cultural experience centre, opens in Gothenburg on Sunday (14th April).
![Artist's digital rendition of the World of Volvo in evening light](https://mechtraveller.com/wp-content/uploads/exterior-street-view.jpg)
The centrepiece of World of Volvo is 4,500 square metres of exhibition space, carefully designed to showcase Volvo’s innovations and commitment to “omtanke” – consideration – emphasising safety and the well-being of people. It features some of Volvo’s most iconic vehicles, as well as a number of surprising interactive experiences. For example, visitors can try out electric excavators and experience the power of aerodynamics in a wind tunnel.
![Artist's digital rendition of the World of Volvo truck on display](https://mechtraveller.com/wp-content/uploads/WOV_Marketimages3_Handover_Soul_230511_LOW.jpg)
The five-storey building is more than just a brand museum for Volvo cars and trucks. It will also provide a welcoming venue for cultural events, talks, conferences and Nordic cuisine, as well as hosting a mix of temporary and permanent exhibitions.
“We aim to make every visit to World of Volvo a new and inspiring experience,” explains Ulrika Sandford, Marketing & Communication Manager at World of Volvo.