Ducati factory tours are restarting

Ducati is preparing to welcome its fans again at its Borgo Panigale motorcycle factory and museum outside Bologna, Italy. Visits to the museum and tours of the factory will start on 21st April.

During the pandemic, tours and museum visits have been limited. Now, the Ducati Museum will be accessible from Monday to Sunday from 9:00 to 18:00, with only Wednesdays closed. The Museum, which is located in the heart of the Ducati factory, has just under 50 of  Ducat’s most iconic racing and road bikes on display, along with many unique anecdotes and details.

The Ducati Factory tour,  allows enthusiasts to walk through the production lines and watch Ducati motorcycles take shape. It can be booked every Monday, Tuesday, Thursday and Friday with two rounds of visits, the first at 9:30 and the second at 15:30.

The ticket price for admission only to the Ducati Museum is € 17, while the ticket with combined entrance to the Ducati Museum and guided Factory tour costs € 32. Both options are subject to limited admission with reservations required online only. COVID restrictions are still in place so visitors will have to wear a mask and keep a safe distance from others.

Also, from 23 April, for a limited time, the museum will be displaying Paul Smart’s 750 Imola bike, in celebration of the 50th anniversary of the legendary rider’s win at the 1972 Imola 200 Miles race.

Black & white photo from the Ducati Museum of the race leaders leaning into a corner
Museum print of Paul Smart leading Bruno Spaggiari at the 1972 Imola race.

With this temporary exhibition, Ducati wishes to pay homage to a milestone in its motorcycle heritage and recall the memory of an extraordinary and exciting race, which forever marked the unique and profound bond between the British champion and the Borgo Panigale company.

Ducati are also launching a new free virtual tour on 21 April, exploring some areas of the Ducati factory and all the halls of the Museum. This is in addition to “Online Journeys”, the virtual guided tours that allow you to take a real remote guided tour. 

Find out more and book at the Borgo Panigale Experience website. See also my list of other brand museums and factory tours.

(Photos: Ducati)


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